Welcome to Beyond Five Stars Marketing!
Hi! I’m Abby Cummins, founder of Beyond Five Stars Marketing—a Minneapolis-based agency that helps small businesses put marketing to work without hitting pause on everything else. From real estate to local service businesses, I bring practical strategies and proven systems that drive results without adding more to your plate.
I grew up in the middle-of-nowhere Wisconsin. That small-town upbringing showed me the strength, passion, and individuality that local businesses bring to their communities—and it’s shaped my focus throughout my 20+ year marketing career.
I started Beyond Five Stars Marketing to support small business owners like you with smart, simple marketing that works in the real world. I focus on helping you put the right marketing foundations in place—so you can build momentum, get more customers, and grow confidently.
These days, I live in South Minneapolis with my family, and I love helping fellow business owners thrive in the communities we all call home.
I’m so glad you’re here. If you’re ready to see what marketing can do for your business, let’s chat.
Abby Cummins
Founder
Unblock Your Business and Start Thriving
Feeling like you’re stuck?
Does it seem like the guy down the street ALWAYS wins the business… even if you’re a better option?
Have you tried paid ads, and it hasn’t done anything (but get you a call from your mom and say “I saw your ad!”)?
Do your emails seem to go out to the void?
I’m here to help. With over 20 years of marketing experience working with small businesses, I can remove the blocks you’re facing and help your business thrive in every way you expect, and deserve.
We’re Here to Set You Up for Long-term Success. Yes, Really.
Building the Foundations. No, you don’t need to be throwing money at Google or social media. We focus on getting you the most for little to no budget so you can build your marketing as your business grows.
Doing Right by You. After working with small business owners for a long time, we know there’s no one-size-fits-all approach. We’ll work with you to find what makes the most sense to get the most for your business.
Keeping It Simple. Let’s face it: You have a full plate and don’t have time to learn new tools or processes – and that’s where we come in. We’ll build an automated system that drives new business for you.
Full-service Marketing Support
Beyond building your foundation, we offer a full range of services to help your business thrive. Whether you’re looking to expand your reach, refine your brand, or engage with customers in new ways, we can help.
Branding & Messaging
Build a brand that makes them go “ooh!” and more importantly: stays with them.
Content Strategy & Development
Get in front of your customers with blogs, social media, and drive more business (yes, really!).
Email Strategy & Execution
Your email list is more powerful than you think. Let’s work together to have it get you the business you deserve.
Custom Marketing Strategy
Ready for a full strategy from soup to nuts? We’ll tailor a plan that aligns with your goals and budget.
Website Design & Development
We can create a website that looks great and works hard for your business, all while making it easy for you to manage.
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