How to Get Free Leads From Google Search Traffic

When it comes to finding new leads, one of the most overlooked areas for small business owners comes from Google search traffic. This can often feel daunting. Where do you start? How do you prioritize? 

After all, there are so many different areas of Google – Google My Business, Local Service Ads, organic search traffic, Google Maps. If you’re anything like the small business owners with whom we partner, you are likely facing challenges in where to focus your efforts and time. 

Let’s not forget the biggest barrier for many small businesses: budget! Perhaps you are just starting out, or you are in the slump before the busy season begins. Whatever it may be, there are options that go beyond paying for ads to get new leads to pick up the phone or visit your website. 

What is Google Search Traffic? 

Google search traffic occurs when a person submits a query at google.com. For anyone who uses the internet, this is probably something that happens on a daily basis. 

Once someone submits a search term, Google then crawls the internet (at a pace faster than a baby headed towards a shiny, breakable vase) to find the most relevant and best pages that match the search. In doing so, it works to match the content with what they know about the searcher, while keeping in mind what content may be the most relevant for what they are looking for. 

Complicated, right? This is why it can be tough to figure out what searches win – and how to get Google to rank your content in a positive way. Google is always changing the way they look at content; and the addition of AI adds another wrench into the mix. 

But, looking at how you can support someone on this journey with information that’s useful, while making yourself an expert on the topic, and getting them to go beyond just reading information becomes important for small businesses who are focused on getting leads from Google search traffic. 

Can I Get Leads from Google Search Traffic? 

100% yes, you can get leads from Google search traffic! This is an area that is often overlooked by small businesses, because everyone else focuses on paying for ads on search terms or on Google Maps. 

These are good avenues, too, but for the bootstrapped business owner who simply wants to build some awareness in their market; it may not be the best solution. 

So, let’s take a look at how Google search traffic can drive revenue for local businesses.

Breaking Down the Opportunity

• Search Volume: This represents the number of people searching for services in your industry each month.
• Estimated Clicks: On average, the top-ranking local businesses capture 30% of the clicks.
• Estimated Leads: Assuming 10% of visitors convert into leads (calls, form fills, etc.).
• Revenue Potential: If each closed lead is worth an industry-specific average customer value, the numbers show substantial earning potential.

How to Increase Your Leads from Google Search

So, you are probably thinking – this all sounds great, but how do I actually get here? 

There are a few easy things you can do to make sure you are getting search traffic from Google, meaning that your company information and your website are being seen and ranked by Google. 

Optimize Your Google Business Profile

So many companies set this up and forget about it! Maintaining your Google Business Profile means that are you updating information each month. To start, make sure you have the right business information. Is your email address included, and is it correct? Is there a phone number where people can reach you – and is it the right one? How about your address? These are three key areas where small business owners tend to face issues. They are frustrating to your potential customers, but also can mean that Google doesn’t trust your business. 

Get More Reviews

Having the most reviews doesn’t mean Google will rank you first for that business category in your area; but having quality reviews that are posted on a regular basis will help you rank higher. And, it’s no secret that more clicks go to the top-ranked businesses – so you want to be at the top when people are doing local Google searches. 

Focus on SEO & Content

Google wants to share content that demonstrates expertise while being an authentic source for people who are on the hunt for information. Because of this, your SEO and content strategy should focus on having regular, fresh content that provides relevant and helpful information. This draws people to your site, makes you a trusted leader, AND gives Google the opportunity to crawl and share your information for relevant searches. 

How Much Money Can I Make from Leads from Google? 

This is the number one question we get from small businesses! And probably the most important. 

We get it. You want to focus your attention where it’ll have the biggest bang, and Google may be just that. 

Let’s look at an example. If a landscaping company captures just 10% of the search volume (150 monthly visitors) and converts 10% into paying customers (15 new clients), with an average customer value of $3,000, that’s $45,000 per month in revenue just from Google searches.

Over a year, that’s $540,000 in potential revenue – and that’s only from search traffic, not including referrals or repeat customers! 

If you aren’t putting your best foot forward to get leads from Google, how many direct customers are you missing? And how many customers are you losing because you don’t have the details they are looking for in these searches? (These customers may be influenced by what they see on Google, and find you via another channel, so there may be even more revenue potential!)

Investing in Google optimization isn’t just about visibility – it’s about unlocking real revenue growth for your business. So,  if you want to get leads from Google search traffic, now is the time to get started. 

Schedule a free marketing review to chat strategy, get ideas, and learn quick actions to help you win more customers.